New drop · Premium ethnic wear

Kurtis you'll reach for every day, suit sets made for the spotlight and co-ords you won't want to take off — Indian craft, with a little fitoor.

  • Free shipping
  • 7-day exchange/return
  • Handcrafted in India
Chikankari Mirror work Block print Handloom cotton Zari Bandhani

(01) — New in

Made to mix, made to move

Our latest obsessions — three new picks. The rest are a tap away.

Shop all

(02) — Shop by category

Find your fitoor.

From everyday tops to festive ethnic wear — pick a mood and start exploring.

  1. 01 — Festive se office tak

    Ethnic wear

    Kurtis, suit sets and anarkalis in breathable cotton — made for long days and longer celebrations.

  2. 02 — Easy, everyday, effortless

    Tops

    Short kurtis and tunics with a little craft in every detail. Throw on with jeans and go.

  3. 03 — One set, zero thinking

    Co-ords

    Matching sets and shorts co-ords that do the styling for you — breezy, put-together, done.

  4. 04 — Made to twirl

    Dresses

    Flared silhouettes and soft drapes — light enough for brunch, special enough for the evening.

(03) — Why Fitoor

Why Fitoor?

Because we're a little obsessed — with craft, with comfort and with getting every detail right.

Shop the collection

— Made with fitoor, in India

  • 01

    Handcrafted by artisans

    Real handwork — chikankari, block print, mirror work — by skilled Indian karigars.

  • 02

    Natural, breathable fabrics

    Cotton, mulmul and linen that feel good through long Indian summers.

  • 03

    Small-batch drops

    Limited runs, so your favourite piece isn't on everyone else.

  • 04

    Quality checked by hand

    Every stitch, seam and button is checked before it's packed.

  • 05

    Free shipping

    Delivered free across India, packed with care.

  • 06

    Easy 7-day exchange/return

    Size not right? Exchange or return within 7 days, no fuss.