Rs. 1,199.00Rs. 2,199.00
New drop · Everyday intimates
Bras you'll reach for every day, panties made for all-day comfort — soft, supportive essentials with a little fitoor.
- Free shipping
- 7-day exchange/return
- Handcrafted in India
Collection N° 01 — 2026
Chikankari
Mirror work
Block print
Handloom cotton
Zari
Bandhani
(01) — New in
Made to mix, made to move
Our latest obsessions — three new picks. The rest are a tap away.
Shop all
(02) — Shop by category
Find your fitoor.
From everyday bras to feel-good panties — find your fit and start exploring.
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01 — Comfort, all day long
Bras & panties
Soft bras and panties designed for everyday comfort — supportive, breathable and made to feel like you.
Explore 2 styles -
02 — Your kind of support
Bras
Everyday bras with a little extra comfort in every detail. Find your fit and feel good all day.
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03 — One set, zero thinking
Co-ords
Matching sets and shorts co-ords that do the styling for you — breezy, put-together, done.
Explore 1 style -
04 — Made to twirl
Bra & Panty Sets
Flared silhouettes and soft drapes — light enough for brunch, special enough for the evening.
Explore 2 styles
(03) — Why Fitoor
Why Fitoor?
Because we're a little obsessed — with craft, with comfort and with getting every detail right.
Shop the collection— Made with fitoor, in India
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Handcrafted by artisans
Real handwork — chikankari, block print, mirror work — by skilled Indian karigars.
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Natural, breathable fabrics
Cotton, mulmul and linen that feel good through long Indian summers.
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Small-batch drops
Limited runs, so your favourite piece isn't on everyone else.
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Quality checked by hand
Every stitch, seam and button is checked before it's packed.
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Free shipping
Delivered free across India, packed with care.
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Easy 7-day exchange/return
Size not right? Exchange or return within 7 days, no fuss.